Next level of support for the modern
hockey professional

We exist to help each athlete reach their greatest potential on and off the ice. While your eyes are on the next big game we surround you with a trusted team of professionals equipped to provide you with expert advice, customized services, and unparalleled lifestyle management. Our team is devoted to helping every aspect of you succeed so you can reach your potential.

  • Being a young player in the NHL comes with a lot of demands , also a lot of choices and decisions to be made in all areas of my life. For me and my family, to be well informed is key.
    Buffalo Sabres // Dylan Cozens

Media Coverage

Canucks Q&A: Cool, calm, confident Akito Hirose is a breath of fresh air

April 10, 2023 by Ben Kuzma / The Province

You have to be of a certain vintage to understand the Zen-like and even-keeled approach to the profession that links defencemen Akito Hirose and Doug Crossman…


Ducks Sign Defenseman Gudas to Three-Year Contract

July 1, 2023 by Ducks Staff /

Defenseman helped Florida to the 2023 Stanley Cup Final and ranks second among NHL leaders in hits the last 10 seasons…



NorthRock X is the first of its kind financial and lifestyle advisory firm devoted to athletes.

Foundation X is specifically devoted to helping people find a better way of doing good.

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