
We exist to help each athlete reach their greatest potential on and off the ice. While your eyes are on the next big game we surround you with a trusted team of professionals equipped to provide you with expert advice, customized services, and unparalleled lifestyle management. Our team is devoted to helping every aspect of you succeed so you can reach your potential.
NorthRock X is the first of its kind financial and lifestyle advisory firm devoted to athletes.
Foundation X is specifically devoted to helping people find a better way of doing good.